Rick Rey
Emmy Award-Winning Producer & Media Executive
Building the Future of Entertainment
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Emmy Award-Winning Producer & Media Executive
Building the Future of Entertainment
Rick Rey is an award-winning producer and media executive who has spent over 15 years creating entertainment formats at the intersection of Hollywood and technology. In 2025, he won a Primetime Emmy Award for producing the SNL 50th Anniversary Special: Immersive Experience.
At Meta, Rick leads entertainment content development & strategy for the company's immersive platforms, building multi-year slates with major studio partners including The Walt Disney Company and NBCUniversal, among others. He works with world-class filmmakers and production companies like Blumhouse with Jason Blum, Troublemaker Studios with Robert Rodriguez, and Lightstorm Entertainment with James Cameron, to empower Hollywood's most talented creators with emerging tech on new platforms.
Previously, Rick co-founded Surreal, an immersive content company that was acquired by STX Entertainment, where he served as Co-President of Virtual Reality. Earlier in his career, he held leadership positions at Maker Studios (acquired by Disney) and Blip (blip.tv), helping pioneer the digital content ecosystem that became the foundation for modern streaming platforms.
Throughout his career, Rick has produced broadly appealing emerging media experiences with beloved entertainment IP and talent. He is a native of Detroit, Michigan, and a graduate of University of Michigan.
Groundbreaking Formats & Cross-Platform Content
Chief architect of Meta's new "enhanced" cinema format that transforms the experience of watching movies with immersive 4D extensions. Announced by Mark Zuckerberg at Meta Connect 2025, it launched in partnership with Universal Pictures and Blumhouse, featuring full-length versions of M3GAN and The Black Phone in the new enhanced format.
Produced the first star-driven live action VR film, written and directed by Robert Rodriguez, and featuring Michelle Rodriguez and Norman Reedus. Premiered as the top selling experience on the Oculus Store with the widest distribution of a monetized VR film, and was called "the first must-watch film of the VR era" by The Next Web.
Major Franchises, Studio Partnerships & Breakthrough Projects
Awards & Industry Achievements
SNL 50th Anniversary Special: Immersive Experience
Rick Rey, Producer
Select Coverage & Industry Recognition